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The Tuesday Drop #36 · Pricing · · 4 min read

Agentforce pricing got rebuilt. Credits are your problem now.

Core, Advanced and Max replace Enterprise, Unlimited and Agentforce 1, and every edition now includes a Flex Credit allowance. Someone has to budget it.

The number: $0.10 per agent action under Flex Credits, down from $2 per conversation at launch.

What changed

On 3 September Salesforce replaced its legacy editions for Agentforce Sales, Service and Industries with three tiers. At US list price per user per month, they are Core at $195, Advanced at $395 and Max at $550.

They include 500K, 1M and 2.75M Flex Credits respectively, plus Slack, Tableau Next, the Premier Success Plan and security. Agentforce 1 customers can move to Max at no extra cost.

The math

Flex Credits launched in May 2025 at $500 per 100,000 credits. A standard action uses 20 credits, or $0.10, compared with the original model of $2 per conversation.

At 20 credits an action, the three allowances work out to 25,000, 50,000 and 137,500 actions. That is a real budget, and a badly designed topic that calls five actions where one would do spends it five times as fast.

What it means for operators

When you pay for consumption, agent design becomes cost control. Actions per resolved conversation is now a number the CFO will ask about, and the person who can answer it is worth a lot more than the person who can’t.

  • Instrument actions per resolution for every topic before renewal.
  • Merge chained actions where one call can do the job.
  • Build a monthly credit burn view by team, the way you would for cloud spend.

Sources

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