Associate Technical Architect (Salesforce Data Cloud)

Job Description: Business Title: Associate Technical Architect Years of Experience: 8 to 12 Job Description: We are looking for an experienced and solution-oriented Associate Technical Architect to lead the design and development of customer data solutions using Salesforce Data Cloud. The ideal candidate will have a strong background in Salesforce Marketing Cloud, Marketing Cloud Personalization (MCP), or other Salesforce clouds, and will have transitioned into working hands-on with Salesforce Data Cloud. This role involves translating business requirements into scalable technical solutions, designing data models, and leading a team of developers to ensure successful delivery. The Associate Technical Architect will work closely with enterprise architects, product owners, and marketing stakeholders to align technical execution with strategic goals. Must-Have Skills: Hands-on experience with Salesforce Data Cloud, including data ingestion, unification, and activation Strong understanding of Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction Studio Experience in designing and reviewing data models for customer data platforms Experience with Einstein Experience with Salesforce Sales Cloud or Service Cloud Ability to translate business requirements into technical specifications and solution designs Proficiency in API integrations (REST, SOAP) and data connectors Strong skills in SQL, Python, or JavaScript for data manipulation and automation Experience in leading development teams, managing tasks, and ensuring delivery quality Familiarity with identity resolution, consent management, and data governance Good-to-Have Skills: Exposure to Salesforce CRM, Service Cloud, or Commerce Cloud Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies Understanding of CI/CD pipelines, DevOps practices, and containerization Client-facing experience and ability to lead technical discussions with stakeholders Familiarity with audience segmentation, journey orchestration, and personalization strategies Key Responsibilities: Design and lead implementation of Salesforce Data Cloud solutions aligned with business goals Translate business requirements into technical designs and development plans Define and review data models, schemas, and ingestion pipelines Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization Act as development lead, managing a team of developers and ensuring timely delivery Collaborate with enterprise architects to align with overall data strategy and governance Ensure data quality, privacy compliance, and performance optimization Troubleshoot complex data and integration issues across platforms Mentor developers and contribute to technical standards and reusable components Support audience creation, segmentation, and journey orchestration workflows Participate in roadmap planning and continuous improvement initiatives Education Qualification: Bachelors in Engineering with a specialization in Computer Science, Data, IT Graduates from other fields with good communication and analytical skills Certification (If Any): Salesforce Certified Data Cloud Consultant Salesforce Certified Marketing Cloud Consultant Marketing Cloud Personalization Accredited Professional Salesforce Marketing Cloud Developer Salesforce Certified Administrator Salesforce Certified Agent Force Specialist Shift Timing: 12 PM – 10 PM Location: DGS India - Bengaluru - Manyata N1 Block Brand: Merkle Time Type: Full time Contract Type: Permanent